At the LG Event in NYC: “Design the Future” Competition

Tue, May 11, 2010

The Buzz

russell nyc

More cool prop pics after the jump…

russell nyc winning phone the LG Event
winning phone 2 hat blue collar
mickeys rt more props rt new
blue collar props

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Event in NYC showcased LG’s new “Stark-worthy” Android device, futuristic concept phones and Iron Man 2 augmented reality applications

New York – May 12, 2010 /PRNewswire/ — LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box office hit Iron Man 2 joined forces last night to celebrate the release of LG’s first Android handset, LG Ally. The event showcased the new LG Ally handset, innovative futuristic concept phones from the LG Design of the Future Challenge, augmented reality experiences, and the chance to meet world-renowned prop master Russell Bobbitt, who created the props for Iron Man and Iron Man 2. Industry executives and technology enthusiasts arrived at Twelve21 in New York City to attend the event and explore what makes LG Ally a truly “Stark-worthy” product. Featuring a full slide out QWERTY keyboard and front touch screen, Ally also boasts an optional augmented reality application. Consumers who purchase Ally will be able to download this exclusive application as well as never before seen Iron Man 2 content at or by texting 95173 from their mobile phone. Guests at the event also experienced a 3-D prototype mock-up of the LG Design the Future Challenge Prop Master’s Choice Award which was presented by Bobbitt. Additional film props, such as the futuristic Iron Man Mark VI suit, were also on hand at the event to engage attendees in a world of innovation and endless possibilities. The culmination of yet another successful partnership between LG and the Iron Man franchise, other elements of the collaboration included a multi-faceted marketing campaign designed to highlight how technology can bring people together and make everyone a modern day Super Hero. Incorporating an advertising campaign featuring a super-hero-themed television commercial, in-store and gift-with-purchase promotions, and a movie-themed microsite, LG’s multi-platform initiative inspires movie fans and gadget gurus alike to bring the power of an LG Android device and Augmented Reality to life.

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